Anchor Text Best Practices: Types, Examples, and SEO Impact
4 min read
Anchor text is the clickable text in a hyperlink. It tells search engines what the linked page is about.
Types of Anchor Text
| Type | Example | SEO Value |
|---|---|---|
| Exact match | snake case converter | High (use sparingly) |
| Partial match | convert to snake case | High (safest) |
| Branded | SlugGenerator.app | Medium |
| Generic | click here | Low |
| Naked URL | sluggenerator.app | Low |
Best Practices
- Use descriptive, keyword-rich anchor text
- Vary your anchor text — avoid exact-match overuse
- Make it natural within the sentence
- Avoid generic text like "click here" or "read more"
Start with clean URLs using our URL slug generator.