Shopify SEO URL Tips: Optimize Your Store's URLs

Shopify's URL structure is partially fixed (/products/, /collections/), but you can optimize the handle (slug) for each page.

Optimization Tips

• Edit handles before publishing — changing later requires redirects
• Include target keywords in handles
• Remove stop words and filler
• Keep handles under 5 words
• Use the built-in redirect manager for changed URLs

Shopify URL Limitations

• Cannot remove /products/, /collections/ prefixes
• Cannot create custom URL structures
• Product URLs include /products/ even if accessed from a collection

Generate Handles

Use our product slug generator or URL slug generator.