Product Slug Generator

Why Product URL Slugs Matter for E-Commerce SEO

Product page URLs are a direct ranking factor for e-commerce sites. A slug like organic-cotton-t-shirt-navy-blue outperforms product-id-48291 because it tells both Google and shoppers exactly what the page contains.

Product Slug Best Practices

• Include the main product keyword (e.g., brand + product type)
• Add key attributes if they are frequently searched (color, size, material)
• Keep under 60 characters
• Do not include SKU numbers or internal IDs
• Avoid category paths in the slug — use flat URLs
• Use hyphens, never underscores or spaces

Product Slugs by Platform

Bulk Product Slug Generation

Importing a product catalog? Switch to bulk mode to generate slugs for hundreds of product names at once. Paste one product name per line and copy the results into your CSV import file.

FAQ

Should I include the brand name in the product slug?

Yes, if customers search for the brand. For example, nike-air-max-90-white targets the brand keyword while staying descriptive.