Shopify URL Handles: How to Optimize Product and Collection URLs
4 min read
Shopify calls URL slugs "handles." They're auto-generated from titles but can be manually edited for better SEO.
How to Edit
- Go to Products → Select product
- Scroll to "Search engine listing"
- Click "Edit"
- Change the URL handle
- Save
Shopify URL Structure
| Page Type | URL Pattern |
|---|---|
| Product | /products/handle |
| Collection | /collections/handle |
| Page | /pages/handle |
| Blog post | /blogs/blog-name/handle |
Generate Handles
Use our product slug generator or URL slug generator.